Bridgestone, in a continued partnership with Kwik Fit, has announced their extended commitment to The British Motor Show, ensuring their presence as a key exhibitor and sponsor through to 2025. This renewal marks a continuation of the successful collaboration first established in 2022, reinforcing their positions as leaders in the automotive industry.
Scheduled to take place from August 15-18, 2024, at Farnborough International, The British Motor Show is set to benefit once again from the combined forces of Bridgestone and Kwik Fit. This year, they return as the Official Tyre Partner, an accolade that speaks volumes about their esteemed status in the automotive sector. The partnership will see them exclusively sponsoring the Motorsport and Modified Arena and Hall, a central feature of the show that draws in a vast number of enthusiasts and professionals alike.
The Bridgestone Hall and Arena are anticipated to be the epicentres of excitement, offering a diverse range of live action spanning four days. From showcasing grassroots British motorsport talents to thrilling audiences with tyre-smoking modified car displays, the arenas promise to deliver all-new, action-packed entertainment in 2024. Their significant presence within the Bridgestone Motorsport Hall, in partnership with Kwik Fit, aims to replicate the overwhelming popularity it garnered in the previous year.
In addition to the spectacle of motorsport and automotive exhibitions, Bridgestone will provide valuable insights into tyre and road safety. Expected to attract around 70,000 visitors, the show offers an ideal platform for Bridgestone to highlight their latest innovation, the NEW Turanza All Season 6 tyre. Available at Kwik Fit outlets throughout the UK, this premium touring all-season tyre is designed to equip drivers with the utmost control under various weather conditions. Featuring outstanding braking performance, exceptional snow capabilities, and superior mileage, the Turanza All Season 6 tyre incorporates ENLITEN technology, enhancing safety, performance, and sustainability.
Andy Entwistle, CEO of The British Motor Show, expressed his enthusiasm for the continued partnership, emphasizing the opportunities it creates for enhancing the show's offerings. The collaboration aims to expand the motorbike elements of the show, elevating it to unprecedented heights.
Brett Emerson, Bridgestone’s Consumer Business Unit Director, echoed this sentiment, highlighting the unique opportunity the British Motor Show provides for celebrating the automotive industry and engaging with families and enthusiasts. Bridgestone’s commitment to innovation, exemplified by the NEW Turanza All Season 6 tyre, underscores their dedication to enhancing the driving experience for motorists across the UK.
Andy Lane, Marketing Director at Kwik Fit, also shared his excitement for the renewed partnership, noting the British Motor Show's significance as a highlight in the national motoring calendar. The event's appeal to all generations makes it a unique platform for Bridgestone and Kwik Fit to showcase their latest advancements and interact with the motoring community.
As Bridgestone and Kwik Fit gear up for another spectacular showing at The British Motor Show, their partnership promises to deliver not just an exceptional day out for families and car enthusiasts but also a glimpse into the future of automotive excellence and innovation.
