Business

MARTINS Strengthens Product Portfolio with ABC American Balancing Corp Acquisition

Updated
Jan 21, 2025 1:54 AM
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MARTINS Industries, a leading global provider of tyre and wheel equipment solutions, has announced its acquisition of ABC American Balancing Corp, a brand renowned for its tyre balancing beads. This strategic move reinforces MARTINS’ position in the tyre industry by broadening its product range and entering new markets, including motorcycles.

Complementary Products and Market Reach

The acquisition brings together the complementary product offerings of MARTINS and ABC American Balancing Corp, allowing MARTINS to cover more segments of the tyre industry. ABC’s expertise in tyre balancing beads, particularly its quick and easy valve-insertion method, aligns seamlessly with MARTINS’ focus on safe and precise tyre solutions.

Martin Dépelteau, President of MARTINS Industries, commented on the acquisition:

“We are thrilled to add the high-quality ABC American Balancing Corp brand to our portfolio. This move enables us to diversify and expand our tyre balancing product line while entering new markets.”

Strategic Growth Focus

This acquisition aligns with MARTINS’ growth strategy, which has included notable acquisitions such as Magnum+ in 2019 and Checkpoint in 2022. By integrating ABC’s technology and expertise, MARTINS aims to deliver enhanced value to its global customers while exploring untapped opportunities in specialised markets.

Targeting the Motorcycle Segment

One of the key opportunities resulting from this acquisition is MARTINS’ entry into the motorcycle segment. ABC’s innovative balancing bead technology provides a quick and effective solution for this growing market, where precision and safety are paramount.

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