Nokian Tyres hosted 100 customers in Ivalo to demonstrate its renewed truck and bus tyre range in changing Arctic conditions.
Sailun used Arctic conditions in Finland to trial three new winter tyres with Nordic trade and media guests.
Bridgestone launches its first motorhome-specific tyre, the Duravis Camper All Season, with A-grade wet grip and 3PMSF certification from June 2026
Fifty SKUs available this autumn, expanding to 98 across a full 16–22 inch range, as Nokian targets the growing demand from larger-rimmed EVs and SUVs in Central and Southern Europe.
Two new summer ranges combine EU label A ratings across rolling resistance, wet grip and noise, with confirmed OE approvals for electric, hybrid and combustion vehicles.
The ECSTA Sport and Sport S SUV lines target a segment where load demands, instant torque and rolling resistance requirements are pulling tyre engineering in multiple directions at once.
Sign up for our weekly briefing on key developments across the sector.
Giti’s new GitiSportS2+ launches after an Auto Bild ‘exemplary’ result and fourth overall finish in its 2026 summer test.
Bridgestone’s new driver-in-the-loop simulator is live near Rome, aiming to speed tyre design while cutting prototype demand.
Sailun took partners into the Italian Alps to trial Ice Blazer WSTX and Atrezzo 4S in snow and ice.
Nexen has opened its Purple Snow Ivalo Centre in Finland to accelerate winter and all-weather tyre development for Europe.
Bridgestone deepens its partnership with Milestone as RIDE 6 launches with expanded BATTLAX fitments and tyre-aware gameplay.
Michelin introduces Wild Enduro and E-Wild Performance Line tyres for everyday enduro and e-MTB riders, distributed by Silverfish UK.
.png)
