Goodyear has revealed a unique, blimp-themed tyre sidewall design to celebrate the 100th anniversary of the Goodyear Blimp. The commemorative tyres will debut at NASCAR’s Official Throwback Weekend at Darlington Raceway on 6 April 2025.
The special edition Goodyear Eagle racing tyres will feature an image of "Pilgrim," Goodyear’s first branded blimp, which took flight in 1925. A banner marking the 100-year milestone will also be included on the sidewalls. The initiative aligns perfectly with Darlington Raceway’s 75th anniversary celebrations, making the Goodyear 400 a landmark event in the 2025 NASCAR season.
Adding to the spectacle, the Goodyear Blimp providing aerial coverage for the event will be equipped with anniversary-themed Goodyear Flight Radials, marking the first time a blimp has worn commemorative tyres.
"Very few brands have the opportunity to celebrate a milestone as significant as 100 years. Goodyear and NASCAR have been providing fans with unforgettable aerial views and thrilling races for nearly as long. It will be a special commemoration of the blimp’s 100th anniversary at the Goodyear 400, with the blimp on the tyres and in the sky overhead at a historic venue like Darlington."
Stu Grant, Goodyear’s general manager of global race tyres.
The historic theme extends beyond NASCAR, as the blimp-themed tyres will also make an appearance at endurance racing events, including the World Endurance Challenge (WEC) and the European Le Mans Series (ELMS) at Spa-Francorchamps and Silverstone.
Additionally, Goodyear’s fleet of three U.S.-based blimps will also sport custom tyres throughout 2025 at various high-profile events. The tyres will feature bright gold lettering and a silhouette of the blimp, with fans getting their first look at the design during the Daytona 500 weekend.
The announcement comes just as the Goodyear Blimp arrived in Daytona for aerial coverage of NASCAR’s biggest race of the season, further cementing its legacy in motorsport.
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