Sailun Group’s recent expansion into rubber tracks through its MAXAM brand signals more than just a product line extension. It highlights a broader strategic ambition to diversify and strengthen its global market presence. This article explores Sailun’s wider growth trajectory, the sectors it is targeting, and what its recent investments reveal about its future direction.
In January, Tyre News Media reported that Sailun Group had unveiled its latest innovation in off-the-road (OTR) solutions: a line of rubber tracks under the MAXAM Tire brand. The new series includes three models - MT130, MT150, and MT170, each designed to meet the demands of various applications, including loaders, excavators, and mini-excavators. (Read our original report here)
The decision to introduce rubber tracks under the MAXAM brand reflects an industry-wide recognition that versatility is crucial. In sectors such as agriculture, construction, and mining, the demand for tracked vehicles has grown, driven by the need for better traction, soil protection, and equipment stability.
For Sailun, this move allows the company to complement its existing portfolio of off-the-road (OTR) and agricultural tyres, offering customers a broader range of mobility solutions. By meeting the needs of OEMs and the aftermarket with both tyres and tracks, Sailun strengthens its value proposition in key industrial sectors where product bundling and reliability are paramount.
Sailun’s expansion into rubber tracks is only one part of a broader growth strategy. The company has invested heavily in manufacturing capacity, with significant upgrades to its plants in Vietnam and China. These investments are aimed at increasing production of high-value products, including EV-specific tyres, smart tyres, and more sustainable solutions.
Sailun has also accelerated research and development activities, particularly in the areas of tyre sensor technology and environmentally friendly materials. These initiatives are designed to position the group as a competitive player in the rapidly evolving mobility sector, where electrification and automation are reshaping equipment needs.
In addition to expanding its product range, Sailun is working to deepen its presence in key global markets. In North America and Europe, MAXAM’s brand recognition has been growing, particularly in the OTR and specialty tyre segments. By offering both tyres and tracks, MAXAM is better positioned to compete with established global brands such as Michelin and Bridgestone.
Sailun’s strategy also reflects a careful balance: maintaining its stronghold in the "value segment" while advancing into higher-technology, premium market categories. This dual approach could enable the group to capture a wider range of customers, from cost-conscious buyers to those seeking advanced performance features.
Looking ahead, Sailun may continue to explore adjacent market opportunities, potentially expanding into smart track systems, automated agricultural equipment support, or even tyre-track hybrid solutions for next-generation vehicles.
However, the path forward is not without challenges. Global economic pressures, intensified competition, and the need to shift brand perception in mature markets will require strategic agility. Sailun’s continued investment in R&D, manufacturing excellence, and customer partnerships will be critical to sustaining its upward trajectory.
Sailun Group’s move is expanding their portfolio to serve more diverse mobility needs. As equipment evolves (especially for electric and automated applications) versatile companies like Sailun are positioning themselves to supply not just tyres but total ground contact solutions across sectors.
Tagged with: Sailun Group, MAXAM Tire, rubber tracks, tyre manufacturing expansion, global tyre market, agri tyres, OTR tyres, EV tyre trends
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