The latest edition of Talking Crop, the podcast series from Goodyear Farm Tires, shines a spotlight on Becci Berry and her daughters, Jaz and Martha, as they share their experiences of transitioning into farming. Hosted by Will Evans, the episode explores their move from diverse careers—including horseracing, PR, and hospitality—to life on a 365-hectare mixed farm.
Becci Berry is a well-known figure in British farming, serving as a trustee on the board of The Institute for Agriculture and Horticulture. Her insight into the evolving landscape of UK agriculture brings a unique perspective to the conversation, particularly regarding the challenges and opportunities of family farming.
Throughout the episode, Becci and her daughters discuss their decision to swap city-based careers for a more rural, hands-on lifestyle, the realities of modern farm management, and the importance of adapting to an ever-changing agricultural industry. Their story reflects a broader trend of younger generations returning to farming, bringing fresh perspectives and new skills to the sector.
The Talking Crop podcast, hosted by beef and arable farmer Will Evans, continues to provide a platform for farming families to share their personal stories of diversification, succession, and innovation in agriculture. Previous episodes have featured Chad and Lucy Stevens, who made a dramatic career change to take over a fifth-generation farm in West Yorkshire.
The new episode with Becci Berry and her daughters is now available on major streaming platforms, including Spotify, Apple Podcasts, and Amazon Music.
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